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Roche for a Better Future

Retina Innovation Lab

In collaboration with The Israeli Ophthalmology Society

Join the Retina Innovation Lab: A collaborative program designed for medical teams dedicated to transforming retinal care and driving long- term patient adherence

 

We invite you to bridge your clinical expertise with disruptive thinking in the Retina Innovation Lab to redefine the patient journey and drive better healthcare outcomes through patient-centered innovation. We provide the tools and collaborative environment; you provide the clinical insight to address the most pressing challenges in long-term patient adherence and persistence.

 

View Retina Innovation Lab Official Rules here.

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What to Expect from the Lab 

 

 

  • Patient-Centric Innovation Roadmap: Participate in a professional innovation program designed to enable you to deeply map the patient journey and address real-world challenges to patient adherence and persistence.
     
  • Expert Mentorship and Tools: We provide the professional facilitation and specialized tools necessary to navigate the program successfully, ensuring your medical center can translate complex challenges into actionable solutions. This comprehensive support includes:
    • National Collaboration: Participation in two national innovation events.
    • Professional Facilitation: Expert guidance through two on-site roundtables.
    • Expert Consultation: Direct access to innovation specialists to refine your center’s strategy throughout the journey.
       
  • Unique Patient Perspective: Exclusive exposure to the results of a comprehensive patient survey, providing a unique patient perspective.
     
  • National Exposure and Networking: Exchange your center’s innovative ideas with the Lab’s Advisory Committee and engage in a high-level peer dialogue with retina departments across Israel. 
     

  • Implementation: the winning proposal shall be eligible to receive a gross amount of up to NIS 100,000 (VAT inclusive), to be used solely to advance the development of the proposal, subject to signing a separate collaboration agreement between the winner and Roche as stipulated in the program’s Official Rules.

The Challenge: Bridging the Gap in Retinal Care

 

Our Call to Action:

The Retina Innovation Lab invites you to identify the core gaps in adherence and persistence within your medical center and to draft practical, scalable solutions—whether clinical, operational, or digital—that will transform the patient journey and ensure that long-term treatment leads to better health outcomes.

Examples of pathways Retina Innovation Lab participants might explore:

  • Monitoring Optimization:
    • Implementing tools for remote monitoring 
    • Developing insights or predictive algorithms to identify patients at high risk for low adherence or disease progression.
    • Enhancing clinical workflows and data management
  • Patient Support & Empowerment:
    • Tailored patient education programs and personal support initiatives to reduce treatment burden.
    • Utilizing digital technology, such as dedicated apps or bots, to improve disease management and awareness.
    • Optimizing the continuity of care between hospital centers and community clinics.

Note: Proposals should not include additional manpower/personnel resources.

Program Timeline

WHEN WHAT STATUS

June 30, 2026

Call for Participation Opens

Medical teams are invited to submit their application to begin their journey of redefining retinal care.

Apply to join the Lab

July 31, 2026

Application Deadline

September 10,  2026

17:00-21:00

National Kick-off Event

Participating teams gather for an intensive launch session, featuring innovation workshops and expert-led training. Place: TBD. 

October-December,  2026

Phase 1: Patient Journey Mapping

Professionally facilitated "Roundtable I" sessions at each medical center to identify critical gaps in the patient journey.

January-March,  2027

Phase 2: Solution Design Collaborative

"Roundtable II" sessions where teams architect clinical, operational, or digital solutions to the gaps identified.

April 8,  2027

Submission of Final Solution Proposals

The deadline for teams to submit their completed proposal for Advisory Committee review.

May 20, 2027

19:00-21:00

Final Showcase Event

The culmination of the innovation journey, where teams pitch their solutions to the Advisory Committee.

June 30, 2026

July 31, 2026

September 10,  2026

17:00-21:00

October-December,  2026

January-March,  2027

April 8,  2027

May 20, 2027

19:00-21:00

Call for Participation Opens

Medical teams are invited to submit their application to begin their journey of redefining retinal care.

Apply to join the Lab

Application Deadline

National Kick-off Event

Participating teams gather for an intensive launch session, featuring innovation workshops and expert-led training. Place: TBD. 

Phase 1: Patient Journey Mapping

Professionally facilitated "Roundtable I" sessions at each medical center to identify critical gaps in the patient journey.

Phase 2: Solution Design Collaborative

"Roundtable II" sessions where teams architect clinical, operational, or digital solutions to the gaps identified.

Submission of Final Solution Proposals

The deadline for teams to submit their completed proposal for Advisory Committee review.

Final Showcase Event

The culmination of the innovation journey, where teams pitch their solutions to the Advisory Committee.

June 30, 2026

July 31, 2026

September 10,  2026

17:00-21:00

October-December,  2026

January-March,  2027

April 8,  2027

May 20, 2027

19:00-21:00

Call for Participation Opens

Medical teams are invited to submit their application to begin their journey of redefining retinal care.

Apply to join the Lab

Application Deadline

National Kick-off Event

Participating teams gather for an intensive launch session, featuring innovation workshops and expert-led training. Place: TBD. 

Phase 1: Patient Journey Mapping

Professionally facilitated "Roundtable I" sessions at each medical center to identify critical gaps in the patient journey.

Phase 2: Solution Design Collaborative

"Roundtable II" sessions where teams architect clinical, operational, or digital solutions to the gaps identified.

Submission of Final Solution Proposals

The deadline for teams to submit their completed proposal for Advisory Committee review.

Final Showcase Event

The culmination of the innovation journey, where teams pitch their solutions to the Advisory Committee.

WHEN

June 30, 2026

July 31, 2026

September 10,  2026

17:00-21:00

October-December,  2026

January-March,  2027

April 8,  2027

May 20, 2027

19:00-21:00

WHAT

Call for Participation Opens

Medical teams are invited to submit their application to begin their journey of redefining retinal care.

Apply to join the Lab

Application Deadline

National Kick-off Event

Participating teams gather for an intensive launch session, featuring innovation workshops and expert-led training. Place: TBD. 

Phase 1: Patient Journey Mapping

Professionally facilitated "Roundtable I" sessions at each medical center to identify critical gaps in the patient journey.

Phase 2: Solution Design Collaborative

"Roundtable II" sessions where teams architect clinical, operational, or digital solutions to the gaps identified.

Submission of Final Solution Proposals

The deadline for teams to submit their completed proposal for Advisory Committee review.

Final Showcase Event

The culmination of the innovation journey, where teams pitch their solutions to the Advisory Committee.

STATUS

Advisory Committee

Prof. Elad Mossiev

Prof. Elad Moisseiev is the chairman of the ophthalmology department at Meir Medical Center. He is a full clinical professor of Ophthalmology at the Tel Aviv University, and is also the chairman of the Israeli Ophthalmology Society (IOS). He is a vitreoretinal and cataract surgeon, and is very active in research and teaching, with over 100 publications.

Prof. Anat Loewenstein

Prof. Loewenstein is a professor of Ophthalmology, Chairman of the Division of Ophthalmology at the Tel Aviv Medical Center, Sidney Fox Chair of Ophthalmology at the Sackler Faculty of Medicine at Tel Aviv University, President of the Israeli Ophthalmological Society and the General Secretary of the Euretina board. Her main field of interest is the investigation of drug administration and toxicity to the retina, early detection of macular degeneration and home monitoring of retinal disease. She has been leading several cutting edge technologies implemented in large scale clinical trials and in clinical setting.

 

Prof. Loewenstein published more than 450 papers in peer reviewed journals, and contributed multiple chapters to ophthalmology textbooks. She serves as the Editor in Chief of the Journal Case Reports in Ophthalmology, is an associate editor of Investigative Ophthalmology & Visual Science Journal, European Journal of Ophthalmology and of Ophthalmologica.

Dr. Orly Gal-Or

Dr. Orly Gal-Or is a Medical Retina Specialist and ophthalmologist specializing in retinal imaging and artificial intelligence (AI)-based diagnostics, with a focus on age-related macular degeneration (AMD) and retinal ageing. As Director of Retinal Imaging Services at Rabin Medical Center and faculty member at Tel Aviv University, she leads a multidisciplinary program bridging advanced ophthalmic imaging with deep learning to develop novel diagnostic and prognostic tools for ageing-related retinal diseases. Her international training — including a Medical Retina Fellowship at Vitreous-Retina-Macula Consultants of New York (VRMNY) under Prof. K. Bailey Freund and Prof. Lawrence Yannuzzi — has shaped a career centered on multimodal imaging innovation alongside clinical excellence. Over the past decade, Dr. Gal-Or has established an independent research group, secured competitive funding as Principal Investigator, and built an active program of student supervision and international collaboration. She is 10 years from specialist qualification (2016), at the early-to-mid career stage.

Dr. Lilach Zoller

Dr. Lilach Zoller is the Director of Technology and Digital Health at Clalit, where she drives the medical technology and digital health strategy for Israel’s largest healthcare provider. She oversees the strategic evaluation and implementation of advanced solutions, including AI, big data, robotic surgery, imaging, and 3D visualization. Dr. Zoller holds an MD from the Technion, an MBA from Ono Academic College, and executive education from Harvard. Board-certified in Dermatology and Healthcare Management, she remains a practicing clinician.

Previously, she was Chief Medical Officer for Clalit’s Haifa and West Galilee District, managing care for 775,000 people and leading the district to top national quality benchmarks. Her executive experience includes serving as CMO for Maccabi Healthcare Services (Northern District) and as a medical command officer in the IDF.

Mr. Avi Danziger

Mr. Avi Danziger is the General Manager, Roche Pharma Israel.

Mr. Danziger joined Roche in 1989 and has served as the General Manager of Roche's pharmaceutical division in Israel since 2000.

Mr. Danziger holds a BSc in Biology from Ben-Gurion University, Israel, and a Business Management diploma from the Technion, Israel.

Avi Danziger previously served as the Chairman of Pharma Israel, the association of research-based pharmaceutical companies in Israel, as well as a board member.

Ms. Nadine Hollander

Nadine Hollander is CEO of Lirot, the Israeli research association of eye health and blindness prevention, for the last 18 years.

She has an MA in educational research from Tel-Aviv University, and is member of the Retina International association, representing Israel.

The Lirot association was founded in 2006 with one main goal: to prevent blindness by promoting research and creating up-to-date, reliable knowledge for patients, especially for at-risk populations such as the elderly and children.

As Lirot's CEO, Nadine is very proud of a few projects she initiated and developed: the community eye health project and the annual eye health awareness campaign.

In 2013 she joined and helped promote the Israeli consortium for Retinal diseases research (recruiting patients all over Israel). This consortium published a nationwide genetic analysis of inherited retinal disease in Israel (2019), published in Human Mutations, Wiley.

Anat Arbel Shamir

Program Lead

Innovation & Policy Lead

Roche Pharma Israel

 

Tehila Levy-Talmi

Ophthalmology Therapeutic Area Lead

Roche Pharma Israel

 

Nadia Lander

Ophthalmology Patient Journey Partner

Roche Pharma Israel

 

Orly Margolin Chen

Ophthalmology Patient Journey Partner

Roche Pharma Israel

 

Shani Potesman Yona

Ophthalmology Medical Manager

Roche Pharma Israel

 

Maytal Rabinovitch

Ophthalmology Patient Journey Partner

Roche Pharma Israel

 

Hadar Zalmanovich

Ophthalmology Patient Journey Partner

Roche Pharma Israel

 

Ravit Eyal

Health System Partner, Real World Data Lead

Roche Pharma Israel

 

Haim Finkelstein

Health System Partner Lead

 

Roche Pharma Israel

 

Roche for a Better Future - Retina Innovation Lab

Official Rules

INTRODUCTION AND PURPOSE:

Roche Pharmaceuticals (Israel) Ltd. (“Roche”) is committed to a healthier future, continuously advancing science and ensuring patients has access to the healthcare they need today and for generations to come. As part of this commitment, Roche, in collaboration with the Israeli Eye Association, is pleased to undertake the Retina Innovation Lab, as part of the Roche for a Better Future Innovation Platform. The Retina Innovation Lab is a collaborative program designed for medical teams dedicated to transforming retinal care and driving long- term patient adherence (such program as recorded herein, the: “Program”).

 

PROGRAM DESCRIPTION:

Roche will publish a call for participation (the “Call for Participation”) under which eligible medical centers in Israel will be invited to submit an application to participate in the Program. The Program stages and timeline are published on the program website. By entry into the Program by any medical center (“Participant”), Participant unconditionally accepts and agrees to comply with and abide by all the terms and provisions of this document (“Official Rules”) and the decisions of Roche regarding the Program, which shall be final and binding in all respects.

 

ELIGIBILITY:

The Program is open to the following Participants: medical centers and/or hospitals located in Israel, acting through an internal team to lead the Program locally, which must include a retina specialist, retina resident and innovation expert. The team may also include a nurse, administration representative, and patient experience expert and/or any additional participants as the medical center deems appropriate.

Roche will select, at its sole discretion, up to five (5) Participants to participate in the Program (the “Medical Center/s”).  Medical Centers must commit to making themselves available for, and to participate in, all meetings and sessions scheduled under the Program, including any in-person and/or virtual meetings.

 

HOW TO ENTER:

To enter the Program, go to the website located at go.roche.com/Retina-Innovation-Lab.
(the “Entry Website“) and submit your entity as a potential Participant by completing the official entry form presented there (“Entry Form”) and approving the Official Rules (Entry Form and the Official Rules collectively: “Entry Requirements”, and the submission of each Participant: “Entry”). By placing an Entry, each Participant affirms that it has read and agreed to all the terms and provisions of these Official Rules.

 

REPRESENTATIONS AND WARRANTIES:

By participating in the Program, each Entrant represents, warrants and/or undertakes as follows:

(a)  Participant’s signatory confirming the Entry Form is authorized to represent the Medical Center and to bind it to these Official Rules.   

(b)  Any material provided by Entrant under the Program, including the Entrant’s proposed practical solution/s (e.g. clinical/operational/digital/patient experience) to the main challenges identified under the Program (“Proposal/s” or “Submissions”), shall not infringe any third party rights.

(c)   Personal information collected by Roche in connection with the Program may be used by Roche in accordance with Roche’s privacy policy located at www.roche4med.co.il/privacy-statement.html and such information, including without limitation name, mailing address, phone number, and email address may be collected, processed, stored and otherwise used by Roche inter alia for the purposes of administering the Program. Participants are not under any obligation to provide personal information; however, the administration of the Program with regard to a Participant who does not provide certain information may not be possible. Affiliates of Roche, as well as other third parties including for example Israeli Eye Association, advisors and the Program’s Advisory Committee members, in or outside of Israel (collectively: “Collaborators”) will have access to the Submission as well as any other material, document, data, information (including personal information) and/or activity in relation to the Program (and for clarity Roche and Collaborators may exchange any Submission and other documents, data and information).

(d)  Participant is aware that Roche reserves the right to disqualify any Submission that Roche, in its sole discretion, deems to violate these Official Rules.

(e)  By participating in the Program, each Participant hereby grants to Roche the right to use the Submission solely to the extent necessary to administer the Program, and to publicly perform and publicly display the Submission, including, without limitation, for advertising and promotional purposes relating to the Program.

(f)    Participants understands and agrees that Roche and the Collaborators may use, disclose, and publicize information included in the Submission, and that such information will not be treated as confidential.

(g)  Participant acknowledges that any innovation advisor or other third-party supporter made available in connection with the Program is acting independently and not on behalf of Roche, and that Roche shall not be responsible or liable for any act, omission, advice or output of any such third party. Each Medical Center may be given the opportunity to consult with an innovation advisor for up to two (2) hours to support its participation in the Program.

(h)  Participant acknowledges that Roche reserve the right, in addition to those other rights reserved herein, to modify any dates or deadlines set forth in these Official Rules and/or in the Entry Website and/or modify and/or change any other provisions set forth in these Official Rules for any reason. Entrants will be notified of such changes according to the contact information provided by them.

 

PUBLICITY RELEASE:

By participating in the Program, each Entrant hereby irrevocably grants to Roche the right to use such Entrant’s name in any and all media (including social media) for any purpose, including, advertising and promotional purposes relating to the Program. Participation in the Program does not confer any right on the Entrant to use any name, trademark, service mark or other designation of Roche and/or any entity affiliated with Roche (including any contraction, abbreviation, or simulation of Roche name) and/or any other Collaborator in advertising, publicity or any promotional activities.

 

WINNER EVALUATION PROCESS:

Advisory Committee review

An advisory committee selected by Roche (“Advisory Committee”) shall review the Submissions submitted by the Medical Center/s in order to provide their non-binding recommendation regarding the selection of the winning Proposal submitted by the Medical Center/s. Evaluation criteria may include, without limitation, the following non exhaustive list: scalable (addressing broad challenges), feasible to implement, and have a clear impact on long-term patient persistence.

Final Showcase Event

All applicable representatives of Medical Center/s will pitch their Proposal to the Advisory Committee at the Final Showcase Event (“Final Showcase Event”). It is recorded that the Final Showcase Event may be recorded by audio/video by Roche and/or anyone on its behalf, and Participants provide their approval (and have procured the approval of their staff and anyone else on their behalf participating in the Showcase Event) for the use by Roche and/or anyone on its behalf of such recording/s or any part thereof (including public use such as for example posting on a Roche website and/or Entry Website).

 

WINNING PROPOSAL AND RELATED CONDITIONS:

Following the Advisory Committee’s recommendation, Roche at its sole discretion (and without need to provide reasons), may select one or more winning Proposals of the Program. Each Participant unconditionally acknowledges and agrees to be bound by the final winner selection of Roche, which decision shall be final and binding in all respects and is not subject to any appeal.

Winning Proposal/s shall be eligible to receive a gross amount of up to NIS 100,000 (VAT inclusive) to be used solely to advance the development of the Proposal (“Monetary Grant”). The Monetary Grant shall be subject to signing a separate collaboration agreement between the winner and Roche. For the avoidance of doubt, if such collaboration agreement is not executed for any reason, no Monetary Grant will be awarded or paid. For the avoidance of doubt, Roche will not be able to provide or support any manpower/personnel resources. It is clarified that Roche may, in its sole discretion, select more than one (1) winner under the Program and, in such case, Roche may allocate and split the Monetary Grant among two (2) or more winners in such amounts and on such terms as Roche may determine in its sole discretion.

 

MISCELLANEOUS:

Participants are responsible for their own participation in the Program and for complying with applicable internal policies and legal requirements. Roche and the Collaborators shall not be liable for technical malfunctions, delays, interruptions, lost communications, or events beyond their reasonable control that affect the Program. Roche may modify, suspend, or terminate the Program due to force majeure or other circumstances beyond its reasonable control. If any provision of these Official Rules is held invalid or unenforceable, the remaining provisions shall remain in full force and effect. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules and the rights and obligations of Entrants or Roche in connection with the Program and any aspect of the Program shall be governed by and construed in accordance with the laws of Israel and any and all disputes relating to a Submission and/or subsequent interaction with Roche and/or these Official Rules and/or the Program shall be exclusively referred to the courts located in Tel Aviv, Israel.

Frequently Asked Questions

 

General Information

The Retina Innovation Lab, as part of the Roche for a Better Future Innovation Program, is designed for medical teams dedicated to transforming retinal care and driving long- term improvements in patient adherence and persistence.

 

The program is open to medical centers that can assemble a multidisciplinary team, including a retina specialist, retina resident and innovation expert. Additional team members may include a nurse, administration representative, and patient experience representative, and/or any additional participants as the Medical Center deems appropriate. Up to 5 medical centers will be selected to participate in the program.

 

Participation in the program is provided at no cost for the selected medical centers. Roche provides the professional framework, external moderation, and tools throughout the program roadmap.

 

The Process

Participating centers are expected to form a dedicated team and participate in a national launch event, two "Round Table" workshops within the medical center, and a final national showcase.

Teams will be asked to provide a summary report of the patient journey after the first workshop and a detailed proposal for their solution, including a budget outline, if needed, following the second workshop.

Independently of the Lab, Roche will conduct a patient survey to identify challenges to adherence from the patient's perspective. The results will be shared with the Lab participants.

 

The Selection Process

The Advisory Committee will evaluate the proposals and provide recommendations based on their scalability (addressing a broad challenge), feasibility to implement, and their impact on long term patient adherence. The final selection is made by Roche.

For the avoidance of doubt, Roche will not be able to provide or support any manpower/personnel resources. 

No. This program is not focused on any specific medication, and there should be no product promotion within the solution.

Winning Proposal/s shall be eligible to receive a gross amount of up to NIS 100,000 (VAT inclusive) to be used solely to advance the development of the Proposal (“Monetary Grant”). The Monetary Grant shall be subject to signing a separate collaboration agreement between the winner and Roche. For the avoidance of doubt, if such collaboration agreement is not executed for any reason, no Monetary Grant will be awarded or paid. For the avoidance of doubt, Roche will not be able to provide or support any manpower/personnel resources. It is clarified that Roche may, in its sole discretion, select more than one (1) winner under the Program and, in such case, Roche may allocate and split the Monetary Grant among two (2) or more winners in such amounts and on such terms as Roche may determine in its sole discretion.

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